In collaboration with
Bolster
In collaboration with
Music & Culture, User Experience & Technology

NikeLab Radio

Services

Experience Strategy
UI/UX Design
Accessibility Design
Design System
Interactive Style Guide
Custom Development
Technical Consulting

NikeLab Radio* Kulin Nation: Exploring rituals of care through self, community and land. The three-part broadcast series  features soundscapes and mixes from  Australian and First Nations artists, and stories told by First Nations  people, recorded as part of Common Ground's Bedtime Stories Project.

Overview
Challenge

In collaboration with Bolster Group, NikeLab reached out needing a website that captures the innovative and experimental essence of their brand while delivering a visually compelling, seamless user experience. The challenge was to create a dynamic platform that showcased cutting-edge design and content with precision and creativity.

Approach

We developed a bold design system, crafted a fluid and interactive user experience, and built a robust, responsive website to showcase Nike Lab's forward-thinking products and brand vision.

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Project
Process

01 Digital Strategy & Technical Consulting

02 UX & IA Discovery & Strategy

03 UI/UX Design

04 Design System

05 Interactive Style Guide

06 Webflow Development

07 Custom Code & Integrations

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Project Highlights
Design Systems

We created a modern and adaptable design system that reflects Nike Lab's experimental nature. The system uses clean lines, minimalistic layouts, and striking typography, combined with bold imagery. This allows the brand’s products and vision to take center stage while maintaining visual consistency across all site elements.

Experience Design

The user experience was designed with exploration and discovery in mind. We implemented a smooth, interactive navigation system, allowing users to easily explore the brand’s innovation and content. Animations and transitions were added to enhance engagement and reflect the cutting-edge nature of Nike Lab, while still maintaining an intuitive flow.

Contnent Management

Our development team built the site using advanced Webflow features, ensuring a highly responsive, visually rich experience across all devices. We focused on performance optimisation, fast load times, and smooth scrolling to ensure the site feels as dynamic as the brand it represents. Custom integrations were added to facilitate easy updates, making the site future-proof and scalable.

Custom Development
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Credits

Bolster
NikeLab