In collaboration with
Bolster
In collaboration with
Activation, Events, User Experience & Technology

Patrón Tequila

Services

Digital Strategy
Experience Strategy
UI/UX Design
Accessibility Design
Design System
Interactive Style Guide
Custom Development
Technical Consulting

Patrón Tequila was created with a singular mission: to produce the world’s finest ultra-premium tequila, made from 100% pure Weber Blue Agave, which is harvested, roasted, crushed, distilled and bottled in the hills of Jalisco, Mexico.  Employing traditional techniques and modern technology, Patrón has refined and perfected the art of making tequila.

Overview
Challenge

As the digital landscape evolves with the impending removal of cookies, Patron recognised the urgent need to build its own consumer database to maintain and enhance customer relationships. The key challenge was to develop a strategy that not only gathered consumer contacts effectively but also fostered brand loyalty and engagement through captivating content and communications. To achieve this, Patron planned to leverage collaborations with aligned brands and influencers, using a landing page as the central hub for consumer promotions. The core mechanic involved a game of chance, incentivising sign-ups to the Patron newsletter and encouraging referrals for additional entries, all aimed at expanding the consumer database.

Approach

Our approach centred on creating an engaging, brand-aligned landing page that would serve as the focal point for Patron's consumer promotions. The design and functionality were tailored to facilitate easy sign-ups to the newsletter, while the game of chance element added excitement and encouraged user participation and referrals.

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Project
Process

01 Digital Strategy & Technical Consulting

02 UX & IA Discovery & Strategy

03 UI/UX Design

04 Design System

05 Interactive Style Guide

06 Webflow Development

07 Custom Code & Integrations

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Project Highlights
Design Systems

The design system for the Patron landing page was crafted to reflect the brand's luxurious and exclusive image. We employed a sophisticated and clean design, incorporating visual elements that resonated with Patron's premium quality.

Experience Design

Our focus was on delivering an immersive and intuitive user experience. We incorporated interactive design elements, high-quality visuals, and a straightforward form, all aimed at enhancing customer conversions and simplifying the path to entry.

Contnent Management

To support the unique mechanics of the game of chance and referral system, we developed custom technical solutions. These included features that tracked newsletter sign-ups and referrals efficiently, ensuring a seamless process for users to participate in the prize draw and for Patron to build its consumer database.

Custom Development
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Thank you
Credits

Patrón Tequila
Bolster