Modern Times
E-Commerce Strategy
Experience Strategy
UI/UX Design
Accessibility Design
Design System
Shopify Development
Technical Consulting
Modern Times uniquely pairs contemporary Australian art and design with vintage European design furniture. With diverse backgrounds spanning music, events, art, design and hospitality, owners Joel and Amy Malin began Modern Times with a series of pop-up shops in 2010.
Modern Times reached out wanting to revamp its online presence, transitioning from an outdated website to a platform that reflected its contemporary and timeless aesthetic. The primary task was not only to update the design but also to enhance the technical aspects of the site. A crucial requirement was the integration of their current inventory system into the new content management system (CMS), necessitating bespoke technical solutions.
To ensure we met all of Modern Times needs we centred on developing a website that was both aesthetically modern and technically advanced. The goal was to create a digital space that seamlessly married a fresh, contemporary design with robust functionality, including the integration of a sophisticated inventory management system.
01 Digital Strategy & Technical Consulting
02 UX & IA Discovery & Strategy
03 UI/UX Design
04 Design System
05 Interactive Style Guide
06 Webflow Development
07 Custom Code & Integrations
The new design system for Modern Times was developed to embody a contemporary and timeless feel, aligning with the brand's ethos. We employed a clean, minimalist aesthetic with a focus on high-quality visuals and a neutral colour palette. This design strategy not only refreshed the website's look but also enhanced the user experience by emphasising the elegance and quality of their products.
The user experience was overhauled to be intuitive and engaging. We prioritised ease of navigation and clarity in product presentation, ensuring that customers could effortlessly browse and appreciate the range of items offered. The website was designed to be a virtual extension of the Modern Times gallery, offering users a refined and unique shopping experience.
The site was optimised for performance, focusing on fast loading times and a stable, secure environment for online transactions. Advanced technical strategies were implemented to accommodate the bespoke inventory system integration, ensuring smooth and efficient website operations. This required custom technical solutions to ensure seamless synchronisation between the online platform and the physical inventory. The integration facilitated real-time updates on product availability and streamlined the management of online and in-store stock.
Modern Times
