In collaboration with
Bolster
In collaboration with
Music & Culture, E-Commerce & User Experience

CMC Rocks QLD 2024

Services

Digital Strategy
Experience Strategy
UI/UX Design
Accessibility Design
Design System
Interactive Style Guide
Webflow Development
Custom Development
Technical Consulting

CMC Rocks, the premier country music festival in Australia, is a celebration that unites fans with the heart and soul of country music. Born from a passion for the genre, CMC Rocks had its humble beginnings in the early 2000s through a vision realised by the pioneering spirits of Rob Potts and Michael Chugg.

Overview
Challenge

In collaboration with Bolster Group, CMC Rocks aimed to amplify its digital presence to match the energy of Australia's premier country and roots music festival. The objective was a website that not only resonates with the festival's dynamic atmosphere but also offers a user-friendly, engaging experience that complied with Accessibility standards.

Approach

The CMC Rocks website presented a complex challenge: it needed to encapsulate the festival's vibrant energy while managing a diverse range of information. Our goal was to streamline this rich content, ensuring that the site's design echoed the live event's atmosphere and connected seamlessly with its social media presence.

We aimed to create a unified experience across all digital touchpoints, from the website to social media, to the festival itself. Our focus was on user accessibility and ease of navigation, addressing the fundamental challenge of consolidating content, minimizing redundancy, and crafting a functional, yet aesthetically cohesive online portal.

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Project
Process

01 Digital Strategy & Technical Consulting

02 UX Discovery & Strategy

03 UI/UX Design

04 Design System

05 Interactive Style Guide

06 Webflow Development

07 Custom Code & Integrations

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Project Highlights
Design Systems

We infused the website with a design system that mirrored the festival's dynamic spirit. This included a complimentary colour scheme and a modular layout, which provided flexibility and brand consistency. The design also featured custom iconography and interactive elements, like artist lineup tiles and ticket info components which kept the user visually engaged and easy to digest all the info.

Experience Design

With CMC appealing to such a unique audience, we knew that the experience would need to be easily accessible while staying true to the strong brand. We explored new features that provided a rich, utility-driven experience with no dead-ends for customers. This meant replacing the pre-existing IA with one that resulted in finding punters answers for their specific event, quickly and easily. We also integrated immersive video content to convey the festival's atmosphere, ensuring that users felt connected to the event even before stepping onto the festival grounds.

Contnent Management

Using Webflow CMS, we gave the CMC Rocks team complete control over content updates, ensuring that the website stayed current with real-time festival information. This included easily manageable info sections for updates and artist features, and the integration of social media feeds, keeping the site lively and up-to-date. For the e-Commerce functionality we opted to use Shopify which seamlessly integrated with the Webflow site so the users never felt lost and were able to easily shop any products while navigating the main Webflow site.

Custom Development

On the technical front, we emphasized responsive design and performance optimization. The website was built with a mobile-first approach and included advanced caching strategies for quick load times, essential for maintaining user engagement. We also ensured a robust infrastructure to support high traffic during key periods like ticket launches and lineup announcements.

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Thank you
Credits

CMC Rocks QLD
Bolster